The logo can quickly indicate a sneaker’s intended use by the manufacturer. This is very useful for someone shopping for some new Adidas. Thus, the logos are simply different ways of showcasing the stripes and differentiating between lifestyle wear and sports tech. As stated before, the stripes represent the global nature of the brand. The 3 stripes are what people think about when they think about Adidas. Adidas is arguably taking a simpler approach with fewer logos and brands. Nike has Nike Sportswear, Jordan Brand, Nike SB etc. They’ve simply added different logos to reflect modernization, reach and different segments of their brand. The reality is that Adidas hasn’t “changed” to a new logo since 1971. Ultraboost fans might beg to differ however. Someone into the lifestyle/collector element of sneakers might view the trefoil as the official stamp representing all the best kicks Adidas has to offer. This is reflected in the branding on their website.ĭepending on who you ask though, many will say that the trefoil is the official logo of the brand. The mountain logo is the official Adidas logo. I think we would see more of this logo if the trefoil and mountain logos weren’t already so iconic. The logo shows that Adidas is keeping pace with the ever-changing styles of fashion and the world at-large. The inspiration for the logo is the rapidly evolving world, which in turn inspires Adidas style. This logo originated in 2001-2002 but is rarely seen on products today outside of certain collabs. Some pairs sport a logo that kind of looks like a globe with the 3 stripes in it. The trefoil came out in 1971 and Adidas changed its logo to effectively replace the previous logos that had contained images of sneakers within the design. The 3 stripes thus represent the international nature of the company. North America, Europe and Asia were at the time the primary continents where the sneakers were sold. The intent was to show the diversity of the company. Eventually, they began adding the iconic 3 stripes to their products. Initially, Adidas had a picture of a shoe with some lettering around it for a logo. As Adidas grew, they wanted to represent that growth and company philosophy with an updated logo. In this article we take a stab at answering the question “Why Did Adidas Change Its Logo?” Why Adidas Changed Its LogoĪll large companies eventually update their logos to change with the times. Updated: 02-15-2022Īdidas uses the iconic three stripes to brand itself in a number of ways. Just like mixing prints and patterns, there are rules about what goes with what more so when you're dealing with widely-known symbols.By Anthony Levine, longtime sneaker collector. After all, logos aren't just brand signifiers, they're graphic designs. It's easy enough to opt into, but harder to pull off. It still calls for participants to reach for pieces that put identifiable symbols front and center-whether it’s a blown up Nike Swoosh or some piled on Vuitton "LVs" (or even better, a Vuitton x Supreme mashup). If you missed the iconography-heavy movement last time, almost nothing about it has changed. But no back-again trend is bigger-or louder-right now than the return of logomania. Bleached denim at Gucci, multi-pleated from Lemaire and bold-shouldered suits at Balenciaga are just a few of the trends we thought had been relegated to the menswear history books but are back. Designers send them down the runway, the goods fly off store shelves, everyone gets tired of the trend, and the cycle starts all over again. Every decade, silhouettes once deemed dead forever are brought back to life.
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